At Steve Volkers Group, we have standardized a process for listing new homes, to be sure that all of our ducks are in a row internally, and that our clients are well-informed of the status of their listing, and our efforts around it.
My role in this process is to create and maintain the Listing Procedure Checklist spreadsheet and share it with the Listing Agent, our Marketing Assistant, and the Sellers. We use Google Spreadsheets, as we’ve found it’s the easiest for keeping everyone on the same page with real-time updates, without having to save different versions of a spreadsheet.
This checklist contains all Seller & Property Contact Information, Showing Instructions, Steps to getting the Listing Live on the MLS, Our Marketing Activities, Links to the Active Listing and Showing Tracking.
Our sellers have responded that they particularly appreciate the real-time showing tracking, as it’s one place they can go to see who has been in, and who plans to be in their home, and when, and they can plan their days accordingly. I always make an effort to reach out to every agent (multiple times) if we haven’t heard from them after a showing. Once feedback is received I record the responses word-for-word (no sugar-coating) in the spreadsheet so both our agent and sellers know how people are responding to the property, and they can decide to make adjustments if necessary.
This is just an example of a great tool in one of Steve’s fancy bags (he’s a ‘bag guy’ for those who don’t know), that we utilize for our clients and our team, to ensure a smooth and well-communicated Listing Process.